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In a survey of business Travelers at
Dallas Fort Worth Airport:

  • 52% did business with the advertiser after receiving their promotional product

  • Of those who had not done business with the advertiser, almost 50% stated that they were more likely to do business with the organization that gave them an item

  • 52.1% reported their impression of the advertiser was more favorable since receiving the item

Study by L.J. Market Research

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